Al-Amānah means The Trust — what is entrusted to us, not owned. It reflects integrity, responsibility, and care in both action and intention. In modest fashion, Al-Amānah is expressed through thoughtful design, respect for values, and garments created with purpose rather than excess.

At La-Udher, Al-Amānah guides how we design and create each piece — from fabric choice to craftsmanship — ensuring our clothing honours modesty, dignity, and the trust placed in us by those who wear it.